Zooba is an Egyptian street food restaurant born in Cairo in 2012. It was inspired by the vibrance of Egyptian streets; the meeting point of culture, humor, and modernity. Zooba expanded to NYC where it was met with love, and is now on its way to do the same in Riyadh. To match its iconic branding, Zooba needed a strong social strategy followed by engaging social content to establish itself in Saudi society. We gave them just that; a space where Cairo meets Riyadh.