Wetheloft

Founded in 2012, Wetheloft is a dynamic creative agency specializing in strategy development, brand building, social communications, and workspace cultivation.

Our core revolves around the profound belief in building brands by serving our humans, which includes our team, our clients, and their customers. Our purpose is grounded in the concept of humanization, and our vision is to prioritize humanity above all, striving for a world where the human element is normalized.
To fulfill our mission, we are dedicated to continuously elevating the standards of leadership and strategic creativity, all while fostering our collective evolution.

Approach
Our approach is rooted in our core values, enabling us to craft a captivating narrative.

We > I
At Wetheloft, our strength lies in our unity. We're a connected, growth-focused community that thrives when we create together. We belong to one tribe, and each member equally contributes to its prosperity. We are not a dysfunctional family, and we stand firmly against unhealthy patterns and prioritize a collaborative atmosphere. We encourage everyone to ask themselves how they can contribute to the tribe, bring their best selves, and ensure every endeavor is a win for all.

We’re Nonconformist
We work together towards a common vision, prioritizing alignment over agreement. Accountability is at our core, as we replace complaints with solutions. We challenge norms that no longer serve the tribe and ensure everything aligns with our vision. We discourage highlighting problems without proposing solutions and focus on fostering a culture of alignment.

We’re Agile
Adaptability is our forte; we constantly evolve to embrace change. We harness our agility to innovate solutions that benefit the collective. We don't resist change or take shortcuts, and we maintain an open mindset for innovation. We encourage proactive leadership in facilitating effective change and value flexibility and open-mindedness.

Integrity
At Wetheloft, we uphold integrity by taking responsibility for our actions, decisions, and outcomes. We take ownership of our work and continuously seek ways to add value. We avoid self-righteousness and blame-shifting. Instead, we focus on optimizing our approaches, seeking efficiency, and considering the ripple effect of our actions on everyone involved.

Team

Our diverse team includes skilled strategists, researchers, designers, and content creators, with a strong Saudi representation, all dedicated to continuously honing their expertise.
Let’s introduce them to you!

Nada Hakeem

Nada Hakeem

CEO, and Co Founder
Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Wassim Orfaly

Managing Director
Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Muna Ali

Finance Manager
Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Adham Darwisha

Senior Communication Manager
Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Eman Gadri

Communication Manager
Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Eman Mohamed

Communication Executive
Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Salma Zahid

Salma Zahid

Communication & Production Coordinator
Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Saja Altammar

Saja Altammar

Senior Strategist
Jeddah

Delivering: Autonomously creative concepts

Superpower: Keen observer & emotionally intelligent

Malak Fatani

Malak Fatani

Senior Strategist
Jeddah

Delivering: Unruffled assurance

Superpower: Resilience & practicality

Hesham Taha

Hesham Taha

Strategist
Jeddah

Delivering: Approachable attitude

Superpower: Calm under stressful situations

Rhain Staubo

Rhain Staubo

Strategist
Lisbon

Delivering: Innovative solutions

Superpower: Hyper-curious; constantly exploring the unknown

Shereen Mitwalli

Shereen Mitwalli

Strategist
Jeddah

Super power: creative thinker

Sabine Daou

Sabine Daou

Creative Strategist and Art Director
Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Nouf Bokhari

Nouf Bokhari

Senior Designer
Jeddah

Delivering: Structured Creativity

Superpower: Meticulous & thorough designs

Mohamad Zaidi

Mohamad Zaidi

Senior Designer and Animator
Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Aya Kseibi

Aya Kseibi

Designer
Istanbul

Delivering: Unexpected Collaboration

Superpower: Visual storyteller

Serj Panossian

Serj Panossian

Designer
Beirut

Systematic Ingenuity

Superpower: Creative Maverick; Grand Master Gamer

Amna Taher

Amna Taher

Designer
Jeddah

Delivering: Advancing with perceptive ambition

Superpower: Ice-breaker

Eman Abdallah

Eman Abdallah

Designer
Cairo/Istanbul

Delivering: Engaging creativity

Superpower: Infinite momentum, ideas & passion

Hala Mahmoudi

Hala Mahmoudi

Designer
Jeddah

Delivering: Energetic flexibility

Superpower: Storytelling

David Morgan

David Morgan

Designer
Cairo

Super power: Self-discipline

Aya El Katerji

Aya El Katerji

Designer
Jeddah

Super power: Super senses/ Energy Dispenser

Hazem El-Etreby

Hazem El-Etreby

Designer
Cairo

Delivering: Clever communication

Superpower: Dark humor specialist

Umaima Kamshushi

Umaima Kamshushi

Writer
Tripoli

Delivering: Expression of Precision

Superpower: Rebirthing visions into soul touching stories

Mahmoud Swedan

Mahmoud Swedan

Writer
Tripoli

Delivering: Creative Curiosity

Superpower: Human Stethoscope; Supportive listener

Ibrahim Bin Taleb

Ibrahim Bin Taleb

Production Lead
Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Meg Dacumos

Meg Dacumos

Photographer
Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Khadija Alhebshi

Khadija Alhebshi

Videographer
Jeddah

Delivering: Practical Flexibility

Superpower: Bringing out the best in every subject by showcasing their unique beauty

Wadad Sabbah

Wadad Sabbah

Junior Videographer
Jeddah

Superpower: Risk taker

Learn more about our team members in our company profile

download company profile →

Former Lofties

meet our previous team →
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Story
Team
Manifesto