Pattis is a Saudi brand founded in the 80s. Wetheloft developed their social strategy and content plan to match their new visual brand focusing on uplifting and modernizing their content and expanding their reach. Our photography focused on eye candy and mouth-watering images to drive the customers from consideration to deciding, “Okay, let’s go to Pattis, NOW. Our themes showcase the human experience, the merry moments, and good memories created around Pattis’s Tables. With the brand uplifting its image, we showed the new face of the Pattis brand. Through the adaptations in elegant shots, we needed to change the 30-year-old perception of the brand, this theme is aimed to unveil the curtain on the makeover.