In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing, and creative society as a whole. In 2012, we began shooting our own depiction of the color that was chosen by Pantone. The common denominator between all of our photoshoots is picking a woman to be the must of our yearly photoshoot. A woman, who resonates with the color and the many meanings that it holds.