With a new innovative concept, the brand allows Musa & Palm to embrace the appeal of a contemporary delight. We created a brand strategy that reintroduces and changes people’s perspectives around the world by reinventing its usages and packaging. Keeping our target audience in mind, we wanted dates to be a staple in every home by turning dates from seasonal and traditional food into an essential dessert. For innovative packaging, Musa & Palm decided to stray away from the cardboard packages people associate dates with and opted for tin and illustrated collectible boxes. We wanted packaging that would look good on a coffee table and something that you keep in your home forever.