Rumor has it! For the innovative dessert concept store that has a young and cool personality, we opted for a 90’s inspired look and feel. Crazy, colorful, and vibrant. The logo is inspired by ’90s magazine cut-outs that were used for letters. It’s playful and can be used in many different variations which makes it adaptable as well. For adaptability, we chose different typography treatments and a different set of colors that can be used at different times based on what is currently trending.

The number of unique illustrations allowed us to extend the brand experience as well by creating Chatter’s very own line of colorful temporary tattoos that would resonate with our Gen Z audience who love pop culture and nostalgia.