Azalea reached us to build the brand from scratch, as our team represents the demographic they are targeting. We developed their strategy, branding, social strategy, and social content through our in-depth humanized and informed approach. In our branding, we embrace endless possibilities in our typography, color system, and photography style. Everything is layered, as different layers create new possibilities, a new lens to view things. We juxtapose bold with simple, bright with grainy, black with white.